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Determinant of Interest in Using Financial Technology Applications
Objectives: The aim of study was to analyze the impact of perceived usefulness, perceived ease of use, and service quality on individuals' inclination to utilize the DANA financial technology application. Furthermore, the variable exerting the most dominant influence on the intention to use the DANA ...
AI-Driven Omnichannel Integration and Online Customer Engagement Intention: Exploring the Mediating Role of Perceived Usefulness and Ease of Use through the TAM Lens
Objectives: This study aims to investigate how AI-driven omnichannel integration influences online customer engagement intention, drawing on the Technology Acceptance Model (TAM). Specifically, it examines the mediating roles of perceived usefulness and perceived ease of use in shaping customers' engagement ...